It seems that the cause for the BP oil leak was discovered. BBC news reports that the blowout preventer (BOP) had fail to act be cause of a hydraulic leak and faulty battery.
http://news.bbc.co.uk/2/hi/americas/8679090.stm
From a PR standpoint I feel as though BP is doing the right thing their website has daily updates of how the company is helping to contain and clean up the oil.
The best thing to do in these situations is keep the flow of information open to the public because once you stop talking about whats happening people begin to suspect your guilty of something. This will cost BP lots of money but they could take a hint from the Tylenol poisining and realize that it is a worthy investment.
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